WC2026
History

USA 1994: The World Cup That Changed Soccer in America

R
Roberto Martínez
11 min

Initial Skepticism

When FIFA awarded the 1994 World Cup to the United States, the football world was skeptical. The US had no professional soccer league, the sport was seen as something "foreign," and Americans preferred American football, baseball, and basketball.

However, FIFA saw the potential of an untapped market of 260 million people.

Attendance Record

The 1994 World Cup set an attendance record that still stands: 3,587,538 total spectators, with an average of 68,991 per match. Giant American football stadiums filled with fans from around the world.

The Tournament

Brazil won their fourth world title after beating Italy in the first final decided by penalties in history. Roberto Baggio, who had carried Italy to the final almost single-handedly, missed the decisive penalty.

The Birth of MLS

As a condition for receiving the World Cup, the United States committed to creating a professional league. In 1996, Major League Soccer (MLS) began operations with 10 teams.

Today, MLS has 29 teams, soccer-specific stadiums, and attracts world stars. The legacy of 1994 is evident.

2026: The Circle Closes

Thirty-two years later, the United States hosts another World Cup. This time, with an established league, its own stars, and a football culture that, while different, is now part of the national sports landscape.

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